The
show is fast approaching
its climax as the contestants sing out for the opportunity to realize
their
dream and be crowned winner of “Nigerian Idol Season 3”. Many
have left the competition and more will
yet be evicted, but before the eviction started, Pepsi, the associate
sponsor of
the Nigerian Idols, took all the finalist on an outing in Lagos Island
with
Pepsi music star Wizkid. For the Finalist it was a day to mingle with
the Star,
Wizkid.
The
day started with a
workout session at the prestigious Radisson Blue hotel gym.
From Raddison Blu the
Nigerian Idol contestants were driven to a studio where they took some
singing
lessons from Wizkid to build their confidence. “Always believe in
yourself and
your ability,” Wizkid charged the contestants.
At Johnny Rockets, the new
happening restaurant on 1411, Adetokunbo Ademola
Street Victoria Island Lagos,
the contestants and Wizkid rocked to exciting music and ate delicious
food mixed
with refreshing Pepsi.
“This is really great. The
opportunity of mixing up with a superstar like Wizkid is a good booster
to my
quest at being really good in my musical career. I appreciate Pepsi’s
contribution”,
said Angus Okafor one of the contestants.
Mr. Norden Thurston, Head of Marketing
Seven-Up Bottling Company Plc said that Pepsi has always been at the
forefront
of youth culture through music. The brand has been associated with mega
superstars like Michael Jackson, Madonna, Britney Spears and The Black
Eyed
Peas to name a few. Beyonce has recently been signed as the Pepsi global
music
brand ambassador. To show its belief in the local music industry, Pepsi
has
also signed artists Wizkid, Tiwa Savage and Lynxxx as its Nigerian music
brand
ambassadors. He went on to say that global stars have been discovered
through
the Idols music platform and he hopes the next Wizkid, Lynxxx or Tiwa
will be
discovered through Nigerian Idols and will go on to have successful
careers in the music industry.
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