Nice Bra, Bro! Frillies For Fellas (PHOTOS, VIDEO)

With the exception of the adventurous few, indulging in a passion for pink, lacy lingerie has been the preserve of women. Until now. The HommeMystere collection specialise in, they say, 'comfortable men's panties that really do fit, bra straps that don't fall off the shoulder, teddies that don't ride up halfway through the night and quality soft fabrics that feel great for all day wear'.

The Australian label - which has distributors in the UK and U.S. - say attractive undergarments feel great and make dressing more fun and enjoyable for men.

The brand itself not new but has gained a recent surge of publicity thanks to a video of its recent runway show at the International Fashion Show in Las Vegas which took place this month.

The video features an array of pouting men modelling the range, strutting up and down the catwalk clenching their buttocks, doing body rolls and posing.
"We provide our lingerie for guys. We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion."

While cross-dressing is not specific to sexual preferences, HommeMystere's advertising images are of men and women posing as a couple.
In their FAQ section they address this, saying they cater to all customers - whether straight or gay.

"We provide our lingerie for guys," they say. "We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion.
"We just design and manufacture attractive luxury underwear for men."
They ship to anywhere in the world for $5.00, and 'always respect your privacy by being as discreet as possible'.